What is Ecommerce Audit?
An Ecommerce website audit is a comprehensive evaluation and analysis of an online retail business's operations, processes, and performance. The primary purpose of an eCommerce audit is to assess the overall health and efficiency of the online store and identify areas for improvement.
Benifits
An audit helps identify areas of your eCommerce business that are underperforming, allowing you to take corrective actions and optimize your operations for better results.
By evaluating the website's design, navigation, and content, you can make improvements that lead to a more user-friendly and engaging experience for your customers, increasing the likelihood of conversions.
A well-executed audit can reveal opportunities to optimise the conversion funnel, resulting in higher conversion rates and increased revenue.
THE PROCESS
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Website Performance: This involves assessing the speed, responsiveness, and usability of the eCommerce website. A well-performing website is crucial for providing a positive user experience.
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User Experience (UX): Evaluate the overall user interface, navigation, and design of the website to ensure it's user-friendly and optimized for conversions.
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Content and Product Listings: Review the quality and relevance of product descriptions, images, and other content on the website to ensure it effectively communicates the value of the products.
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SEO (Search Engine Optimisation): Analyse the website's SEO strategy to determine if it's effectively driving organic traffic to the site. This includes keyword research, on-page SEO, and backlink analysis.
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Conversion Rate Optimization (CRO): Assess the conversion funnel, checkout process, and other elements of the website to identify areas where the conversion rate can be improved.
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Marketing and Advertising: Evaluate the effectiveness of marketing and advertising campaigns, including paid search, social media, email marketing, and affiliate marketing.
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Analytics and Data: Review the use of analytics tools to measure key performance metrics, track customer behavior, and make data-driven decisions.
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Inventory and Order Management: Assess inventory levels, order fulfillment processes, and customer support to ensure smooth operations.
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Payment and Security: Verify that payment methods are secure and meet industry standards, ensuring the safety of customer information.
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Mobile-Friendliness: Check if the website is optimized for mobile devices, as a growing number of eCommerce transactions occur on smartphones and tablets.
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Shopping Feed: Ensure the website shopping feed on goolge and other channels perfetly exectued.
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Customer Feedback: Analyse customer reviews, feedback, and support interactions to gauge customer satisfaction and identify areas for improvement.
The results of an eCommerce audit can provide valuable insights and recommendations for optimising the online store's performance, increasing sales, and enhancing the overall customer experience. It can help businesses identify strengths and weaknesses, prioritise areas for improvement, and develop a strategic plan for growth.
WHICH WEBSITE AUDIT PACKAGE
TO CHOOSE?
MANY SEO AGENCIES DO NOT CHARGE FOR AUDITS?
Well, it's true but their audits usually involve auto audits. Your business must have received emails or calls highlighting issues in your website and then offering solutions. That email must have gone to hundreds of businesses with slightly different title & description.
We are not going to discuss their strategy of getting new businesses on board, however, we spend a lot of time on each project whilst offering detailed manual & auto analysis with improvements & strategies.
IN-DEPTH AUDIT REPORT
Technical Analysis
The website's technical aspects are reviewed to ensure that it is optimised for search engines. This includes analysing the website's URL structure, meta tags, sitemaps, and other technical factors.
User Experience Analysis
The website's user experience are to be evaluated to determine how easy it is for users to navigate and find the information they need. This includes assessing the website's layout, design, and overall usability.
Website Speed & Performance
The website's loading speed, images and overall performance are to be evaluated to ensure that it provides a smooth user experience.
THE DIFFERENCE BETWEEN AUTO & MANUAL ANALYSIS
Auto website audit and manual website audit are two methods of analysing and assessing a website's performance, user experience, and SEO factors.
Auto website audit uses automated tools to crawl the website and generate reports on various metrics such as page speed, broken links, meta tags, and other technical factors. These tools can quickly analyse large amounts of data and provide valuable insights into a website's performance. However, they may miss important details that only a human reviewer can catch. Additionally, automated tools are limited in their ability to evaluate user experience, content quality, and overall website design.
IN-DEPTH AUDIT REPORT
Content Analysis
A review of the website's content to ensure that it is relevant, informative, and up-to-date. We test for readability, clarity, and accuracy. We advise recommendations if content needs SEO implementations or improvements.
Mobile Analysis
The website's mobile optimisation is checked & tested to ensure that it is responsive and mobile-friendly. This includes checking the website's layout and design for mobile devices.
Backlink Analysis
A review of the website's inbound and outbound links to assess the website's link profile. This includes analysing the website's backlinks, internal links, and outbound links to ensure they are relevant and high-quality.
80% OF OUR AUDIT REPORT INVOLVES MANUAL AUDITS
Our manual website audit involves a human reviewer thoroughly analysing a website's performance, user experience, and SEO factors. This process can be time-consuming and require specialised expertise, but it provides a more comprehensive and detailed analysis of the website. Manual website audit allows us to identify issues that automated tools may miss and provide tailored recommendations for improving the website's performance and user experience.
IN-DEPTH AUDIT REPORT
Security Analysis
The website's security is checked to ensure that it is protected from hacking attempts and other security threats.
Competitors' Research
How your competitors' are performing? Is pricing the main factor in their performance or there is more to it? We sort of do an audit for their performance as well.
SEM, Social & Branding
With Pro & Premium audits, there is so much more. We dig deep into your data and provide recommendations to improve sales, traffic or conversions.
AND SO MUCH MORE
CHOOSE A PACKAGE
Select a package below and we will start our magic.
BASIC
1,250$- Technical Audit
- On-page & Off-page SEO Audit
- Content Audit
- Security Audit
- User Experience Analysis
- Mobile Analysis
- Website Speed & Performance
- Link Analysis
- Search Console Analysis
- Our Recommendations
- Best Value
ADVANCE
1,850$- Everything in Basic Audit
- + Advance SEO analysis
- Ranking Analysis
- Data Analysis
- Improvement Strategies
PRO
3,250$- Everything in Advance
- Competitors’ Analysis
- Facebook Analysis
- Google Ads Analysis
- Website Branding Analysis
PREMIUM
6,500$- Everything in PRO
- All SEM channels Analysis
- All Social Media Analysis
- Brand Reputation Analysis
- Website Traffic Analysis
- Sales & Conversions Analysis
- Cross Channels Analysis
LET'S IMPROVE YOUR BUSINESS
