Google AdWords is the online advertising product of Google where business owners of any scale can advertise their services and products on Google search engine and its partner websites. The advertisements are based on keywords that are related to your business. It’s one of the most popular form of Digital Marketing.
The ads format options available are text, rich media, banners, display ads or local business ads. The ads are displayed as the “sponsored links” along with the search results when a person searches the same or similar keyword or phrase on Google.
The Google AdWords works on Pay-Per-Click (PPC) system where the advertisers submit their maximum Cost-Per-Click (CPC) bids for the most relevant keywords for their target market. Based on the quality score, calculated using a combination of Click-Through-Rate (CTR) and the landing page of the website, and CPC bid for the keyword; the Google gives each of your ads a ranking. It will determine where the ad will be displayed in search engine results when a user searches the similar term. The AdWords also target sites that are related to your advertisement.
To get a higher ad rank, you must try to work on your quality score as well as the landing page of the target keyword.
We can create and manage your own Adwords (PPC) campaign for increasing visibility to target customer, site traffic and sales. We work on increasing your AdWords quality scores while improving your landing pages. We also offer SEM auditing services where you can use our expertise to analyze your current account and campaigns.
Our AdWords Services Package is quite simple. We manage your campaigns, provide you approx per click rate and and in-depth report for your keywords and competitors. Google AdWords Package includes following:
- Google AdWords Account set up
- Google Analytic Integration
- Research & Market Analysis
- Landing Page Optimization
- Competitors Analysis
- Keywords Research
- CPC Bid rate(approximately)
- Complete report
- Google Analytic Report
- Local or Global searches analysis
- And much more
CPC, CTR, CTA, CPA
Budget and ROI
Bounce rate Audit
BENEFITS OF PPC CAMPAIGNS
- Visibility of your website on Google’s first page
- Maintain Per click rate according to your budget
- Increase traffic and sales
- Weekly, monthly or yearly subscription choice
- No Contracts
- Authority to choose Google’s search and display network
- Unlimited keywords, Campaigns and Ad Groups
- Create, Change or Delete keywords or campaigns whenever you want
- In depth analysis for keywords
- Client Dashboard
ARE YOU NEW TO ADWORDS?
Spend $25* and Get $100 of credit! (Australia only)
* Applicable to New Customers only.
PPC Management : If requested, we can charge either percentage or fixed amount.
If we manage your account, you get following;
- Daily PPC Bid Management
- Ongoing Keyword Research
- Ad Copy A/B Variation Tests
- Weekly Analytics Reporting
- Landing Page Improvement Suggestions
- Campaign Strategy
WHY CHOOSE US?
We are adwords certified- please check our status here.
We don’t create a campaign until or unless we understand your business, competitors & products. Adwords is all about investment and quick return. We advise our customers to start from low budget and increase the budget as you see the response. We don’t want our customers to loose money and get nothing in return. This is why research is the most important part of any new PPC campaign. We try our best to give our customers best quality score, click through rate and cost per click for their campaigns.
If you are interested in advertising other channels such as Facebook, Third Party Websites and etc, please feel free to contact us and we can discuss a perfect marketing solution for your business.
ALREADY RUNNING ADS?
Choose our ADWORDS AUDITING SERVICE.
We understand it’s not an easy task to handover your existing account. Thus, we have SEM Auditing where one of our specialists offers in-depth analysis for your campaigns and suggests improvements. If you are satisfied with the SEM audit report, we work with you to improve every aspect of your business.
We have found Bizvista to be very professional, helpful and timely with their responses. Bizvista have provided the right solutions and focus for our NFP organisation by taking the time to understand the nature of our work, values and mission.
EVANGELIE POLYZOS | ONTHEWARDS