Google AdWords is the online advertising product of Google where business owners of any scale can advertise their services and products on Google search engine and its partner websites. The advertisements are based on keywords that are related to your business. It’s one of the most popular form of Digital Marketing.
The ads format options available are text, rich media, banners, display ads or local business ads. The ads are displayed as the “sponsored links” along with the search results when a person searches the same or similar keyword or phrase on Google.
The Google AdWords works on Pay-Per-Click (PPC) system where the advertisers submit their maximum Cost-Per-Click (CPC) bids for the most relevant keywords for their target market. Based on the quality score, calculated using a combination of Click-Through-Rate (CTR) and the landing page of the website, and CPC bid for the keyword; the Google gives each of your ads a ranking. It will determine where the ad will be displayed in search engine results when a user searches the similar term. The AdWords also target sites that are related to your advertisement.
To get a higher ad rank, you must try to work on your quality score as well as the landing page of the target keyword.
We can create and manage your own Adwords (PPC) campaign for increasing visibility to target customer, site traffic and sales. We work on increasing your AdWords quality scores while improving your landing pages. We also offer SEM auditing services where you can use our expertise to analyze your current account and campaigns.
Our AdWords Services Package is quite simple. We manage your campaigns, provide you approx per click rate and and in-depth report for your keywords and competitors. Google AdWords Package includes following: